Social Media. Covers so many things, from Facebook to Twitter, to Diigo. Everything is becoming social media. If you haven’t developed a social media policy, it is worth thinking about how you would go about it. There is a great online source, PolicyTool for Social Media, that will lead you through the process. PolicyTool is a policy generator that simplifies the process of creating guidelines that respect the rights of your employees while protecting your brand online. Additionally, you can check out the Social Media Policy Database a collection of over 80 corporate social media policies.
Some important things to think about:
Maintain Confidentiality. Protect the rights of our users by maintaining the same standards of confidentiality of user records and actions in the social media world.
Be judicious. Check spelling and grammar before posting. What you publish is widely accessible and will be around for a long time, so consider the content carefully. If you do publish a typo in Twitter or Facebook, it is recommended that you quickly delete the post, correct, and post again. If it has gotten any comments from users, please do not delete it. Be aware that some tools, such as Friendfeed, will track both posts. If you are posting to a blog, acknowledge the change, and post an update.
Respect copyright. Understanding copyright and fair use laws with regard to republishing protected content and referencing sources is your responsibility.
Write what you know. Make sure you write and post about your areas of expertise. Write in the first person. Additionally, it is a departmental responsibility to post information to social media, unless they ask another party to do so on their behalf. Don’t assume your information will be written about automatically. Do check prior to posting.
Perception is reality. In online social networks, the lines between public and private, personal and professional are blurred. Keep your content consistent with your work.
It’s a conversation. Talk to our users like you would talk to real people in professional situations.
Add value. Help our users improve knowledge or skills and solve problems. Your participation in social media adds value to our users.
Your Responsibility: What you write is ultimately your responsibility. Participation in social computing is not a right but an opportunity, so please treat it seriously and with respect.
Branding. Follow logo specifications. (Change your Facebook’s profile pic from time to time, which is the nature of Facebook.)
Regularity. Keep regular posts to Facebook, Twitter, and Youtube. It is important to keep the content fresh.
Don’t Misuse Resources. Personal social media activities must not interfere with your work or productivity.
Negative comments posted by users. Leave any negative comments posted by users, unless it somehow jeopardizes the privacy of our users. The negative comment will often be addressed by other users, but if necessary, it can be addressed by you, as you would if they were standing in front of you.
Crisis Management: In times of crisis, Twitter and Facebook will be avenues of communication.
One goal of social media is to provide timely and useful information about services, resources, and community outreach events and projects. It aims at creating a conversation with our users. In times of emergency, it can, and will be, used to get important information to our users about our services. A policy helps to set the tone for how all of that will happen, and how often.